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Gefahren der "Marketing-Metrics"

abstract
   
type journal paper
   
keywords
   
language Deutsch
kind of paper journal article
date of appearance 2004
journal Thexis
publisher Gabler/GWV-Fachverl. (Wiesbaden)
ISSN 0254-9697
ISSN (online) 1862-5991
volume of journal 21
number of issue 3
page(s) 60-63
review not reviewed
   
citation Belz, C. (2004). Gefahren der "Marketing-Metrics". Thexis, 21(3), 60-63.