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title  
 
journal paper
Hildebrand, C., Häubl, G., Herrmann, A., & Landwehr, J. R. (2013). Conformity and the Crowd. Harvard Business Review, 2013(4), 23-24.
   
Hildebrand, C., Häubl, G., Herrmann, A., & Landwehr, J. R. (2013). When Social Media Can Be Bad For You: Community Feedback Stifles Consumer Creativity and Reduces Satisfaction with Self-Designed Products. Information Systems Research, 24(1), 14-29, DOI:10.1287/isre.1120.0455.
   
Hildebrand, C., Herrmann, A., & Häubl, G. (2012). Taking the Complexity Out of Complex Product Customization Decisions. Advances in Consumer Research, 2012(40), 1019-1020.
   
thesis
Hildebrand, C. (2012). Social Dynamics Oscillating Between The Real And Virtual World : Predicting Consumer Choices and Company Profitability from Field Experiments and Computational Simulation Models: D-Druck Spescha St. Gallen.
   
book chapter
Herrmann, A., & Hildebrand, C. (2011). Planung von Produkteigenschaften. In Handbuch Technologie- und Innovationsmanagement (pp. 401-418). Wiesbaden: Gabler. - ISBN 978-3-8349-2800-9.
   
Dubach Spiegler, E., Hildebrand, C., & Michahelles, F. (2011). Social Networks in Pervasive Advertising and Shopping. In Pervasive Advertising (pp. 207-225). London: Springer London. - ISBN 978-0-85729-351-0.
   
Hildebrand, C. (2008). Produktentwicklung mit Virtual Communities - Kritische Reflexion und prozessuale Fundierung interaktiver Wertschöpfungpsprozesse. In Modernes Innovationsmarketing im Kontext von Open Innovation (pp. 142-160): Verlag Professur für Marketing, Innovation & EBusiness Universität Trier. - ISBN 3-930230-26-7.
   
conference paper
Debellis, E., Griffin, J., Hildebrand, C., Hofstetter, R., & Herrmann, A. (2013). Can’t See the Forest for the Trees: Increased Local Processing in Mass Customization Systems. In ACR 2013: Making a Difference. Duluth, Minnesota: Association for Consumer Research.
   
Hofstetter, R., Hildebrand, C., Herrmann, A., & Huber, J. (2013). Revealing Painful Truths: The impact of Friends on Self-Reports of Health-Related Behavior. In ACR 2013: Making a Difference. Duluth, Minnesota: Association for Consumer Research.
   
Hildebrand, C., Herrmann, A., & Häubl, G. (2013). Product Customization via Starting Solutions. In ACR 2013: Making a Difference. Duluth, Minnesota: Association for Consumer Research.
   
Hildebrand, C., Herrmann, A., & Häubl, G. (2013). Product Customization via Starting Solutions. In Consumer Psychology in a Social Media World. New York: Society for Consumer Psychology.
   
Hildebrand, C., Hofstetter, R., Herrmann, A., Huber, J., & Häubl, G. (2013). Harnessing Tacit Knowledge in Social Networks – A Social Approach to Incentivizing Truth- Telling. In Consumer Psychology in a Social Media World. New York: Society for Consumer Psychology.
   
Hildebrand, C., Herrmann, A., & Häubl, G. (2013). Development of a Two-Step Customization Approach to Minimize Consumers’ Decision Complexity and Maximize Companies’ Profitability – Evidence from Field and Lab Experiments. In Lost in Translation: Marketing in an Interconnected World, pp.5. Brüssel: EMAC European Marketing Association.
   
Hofstetter, R., Hildebrand, C., Herrmann, A., & Huber, J. (2013). A Social Approach to Truth-Telling. In Lost in Translation: Marketing in an Interconnected World, pp.7. Brüssel: EMAC European Marketing Association.
   
Debellis, E., Hildebrand, C., Hofstetter, R., & Herrmann, A. (2013). Accentuating the Forest Instead of the Trees: Induced Global Processing in Mass Customization Systems. In Lost in Translation - Marketing in an Interconnected World. Brüssel: EMAC European Marketing Academy.
   
Hildebrand, C., Herrmann, A., & Häubl, G. (2013). Product Customization via Starting Solutions. In Theory & Practice in Marketing Conference on Marketing Impact, pp.5.
   
Hofstetter, R., Hildebrand, C., Herrmann, A., & Huber, J. (2013). Revealing Painful Truths: The Impact of Friends on Self-Reported Health Behavior. In Theory & Practice in Marketing Conference on Marketing Impact, pp.5.
   
Hildebrand, C., Hofstetter, R., & Herrmann, A. (2012). Modeling Viral Marketing Dynamics in Social Networks – Findings From Computational Experiments with Agent-Based Simulation Models. In , pp.15.
   
Dubach Spiegler, E., Hildebrand, C., & Michahelles, F. (2012). Increasing Brand Attractiveness and Sales Through Social Media Comments on Public Displays: Evidence from a Field Experiment in the Retail Industry. In Pervasive Computing, LNCS 7319, pp.443-460. Heidelberg: Springer Verlag, DOI:10.1007/978-3-642-31205-2_27. - ISBN 978-3-642-31204-5.
   
Hildebrand, C., Landwehr, J. R., Herrmann, A., & Häubl, G. (2012). Converging Consumer Preferences Online: The Influence of Community Feedback on Creativity and Satisfaction with Self-Designable Products. In Marketing to Citizens: Going beyond Customers and Consumers, 1. Auflage. Brüssel: EMAC. - ISBN 978-989-732-004-0.
   
Forster, N., Hildebrand, C., & Herrmann, A. (2012). The Role of Motivational Drivers and Reward Types on Facebook Brand Page Growth: Empirical Evidence from a Field Experiment in the Swiss Health Club Industry. In Marketing to Citizens, 1. Auflage, pp.7. Brüssel: EMAC. - ISBN 978-989-732-004-0.
   
Hildebrand, C., Landwehr, J. R., & Herrmann, A. (2012). Failing to Follow Your Own Star: Preference Formation, Deviation, and the Negative Influence of Community-Feedback on Self-Designable Products. In Seeing Marketing Through Emerging Theoretical Lenses: A Focus on Marketing's Organizational and Societal Roles, 1. Auflage, pp.63. Chicago, USA: AMA American Marketing Association.
   
Hildebrand, C., Landwehr, J. R., & Herrmann, A. (2011). When Artificial Feedback Hurts: Empirical Evidence from Community-Based Configuration Systems. In East Meets West: Connectivity and Collaboration through Effective Information Systems, pp.16. Atlanta: AIS Associations for Information Systems.
   
Hildebrand, C. (2009). Customer Equity and Community Management in Complex Networks. In .
   
 
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*citation format: APA 5