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Emotional Effects of Purchase Price-Reference Price Divergence

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abstract
   
type conference paper (English)
   
keywords
   
name of conference Association for Consumer Research (ACR) Conference (Vancouver, Canada)
date of conference 5-10-2012
page(s) 295-296
volume / edition Vol. 40
publisher Association for Consumer Research
review blind review
   
profile area SoM - Business Innovation
citation Engeler, I., & Laesser, C. (2012). Emotional Effects of Purchase Price-Reference Price Divergence. In , Vol. 40, pp.295-296: Association for Consumer Research.