University of St.Gallen
research platform alexandria
search publications
browse publications
by person
A B C D E F G H I J K L M N O P Q R S T U V W X Y Z
 
by year

Segmenting the VFR market by means of travel motivation and destination influence - Insights from international visitors to Australia

Christian Laesser & Philipp Boksberger

fulltext etc. no fulltext attached
abstract This paper is about segmenting international visit friends and relatives (VFR) travel-lers on the basis of their motivations to travel to Australia. For this task, complementary reasons and influences of visitors, whose prime reason to visit Australia was to visit friends and rela-tives, were segmented according to a two step cluster procedure.
The results reveal that there are three groups. Members of clusters 1 and 3 tend to be visitors, whereas the ones of cluster 2 can rather be called travellers. In particular, cluster 1 comprises of middle aged South East Asian visitors, who often combine their visiting of friends and relatives with business, preferably staying in hotels and with their friends and relatives. In contrast, cluster 2 comprises of young aged Europeans, who clearly com-bine their visiting of F&R with holidays, preferably staying in a variety of accommodation, including their friends and relatives. Finally, cluster 3 incorporates cases where persons surveyed have hardly indicated any additional reasons and influences why they would come to Australia.
   
type conference paper (English)
   
keywords Market segmentation, Australia, international tourism, migration
   
name of conference CAUTHE Council for Australian Tourism and Hospitality Education (Sydney)
date of conference 11-2-2007
title of proceedings Tourism - Past Achievements, Future Challenges
publisher University of Technology (Sydney)
review double-blind review
   
citation Laesser, C., & Boksberger, P. (2007). Segmenting the VFR market by means of travel motivation and destination influence - Insights from international visitors to Australia. In Tourism - Past Achievements, Future Challenges. Sydney: University of Technology.