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Segmenting the senior travel market by means of travel motivation - Isnights from a mature market (Switzerland)

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abstract The paper reports on the segmentation of Swiss senior travellers on the basis of their travel motivation. Switzerland is considered a mature market which is why this country serves as a role model for future travel behaviour. In contrast to previous studies, which identified up to six clusters, the results reveal that in the case analysed there are three clusters. Two of them partially represent a life cycle concept: TIME HONOURED BON VIVANTS (phase 1; towards the end of a professional life), and GRIZZLED EXPLORERS (phase 2; from the start of a retired life). These two segments are complemented by RETRO TRAVELLERS, which incor-porate many characteristics of the previous two but differentiate themselves in terms of educa-tion as well professional positions.
   
type conference paper (English)
   
keywords Senior Travel Market, Segmentation, Travel Motivation
   
project Travel Market Switzerland
name of conference CAUTHE Council of Australian University Tourism and Hospitality Education (Surfers Paradise, QLD, Australia)
date of conference 13-2-2008
title of proceedings Where the bloody hell are we?
publisher Griffith University (Gold Coast)
review double-blind review
   
citation Boksberger, P., & Laesser, C. (2008). Segmenting the senior travel market by means of travel motivation - Isnights from a mature market (Switzerland). In Where the bloody hell are we?. Gold Coast: Griffith University.