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journal paper
Landwehr, J. R., Wentzel, D., & Herrmann, A. (2013). Product Design for the Long Run: Consumer Responses to Typical and Atypical Designs at Different Stages of Exposure. Journal of Marketing, 77(5), 92-107, DOI:10.1509/jm.11.0286.
   
Herrmann, A., Landwehr, J. R., & Wentzel, D. (2012). The Tipping Point of Design: How Product Design and Brands interact to affect Consumers' Preferences. Psychology and Marketing, 29(6), 422-433, DOI:10.1002/mar.20531.
   
Herrmann, A., Wentzel, D., & Peine, K. (2012). Getting better or getting worse? Consumer Responses to decreasing, constant, and ascending multi-dimensional Price Profiles. Review of Managerial Science, 6(1), 81-101, DOI:10.1007/s11846-010-0050-5.
   
von Walter, B., Wentzel, D., & Tomczak, T. (2012). The effect of applicant-employee fit and temporal construal on employer attraction and pursuit intentions. Journal of Occupational and Organizational Psychology, 85(1), 116-135, DOI:10.1348/2044-8325.002006.
   
Landwehr, J. R., Stadler, R., Herrmann, A., Wentzel, D., & Labonte, C. (2011). Verankerung von Markenwerten im Produktdesign. Zeitschrift für betriebswirtschaftliche Forschung, 2011(2), 189-212.
   
Wentzel, D., Henkel, S., & Tomczak, T. (2010). Can I Live Up to That Ad? Impact of Implicit Theories of Ability on Service Employees' Responses to Advertising. Journal of Service Research (JSR), 13(2), 137-152, DOI:10.1177/1094670510363304.
   
Wentzel, D., Tomczak, T., & Herrmann, A. (2010). The Moderating Effect of Manipulative Intent and Cognitive Resources on the Evaluation of Narrative Ads. Psychology & Marketing, 27(5), 510-530, DOI:10.1002/mar.20341.
   
Uekermann, F., Herrmann, A., Wentzel, D., & Landwehr, J. R. (2010). The influence of stimulus ambiguity on category and attitude formation. Review of Managerial Science, 4(1), 33-52, DOI:10.1007/s11846-009-0034-5.
   
Coppetti, C., Wentzel, D., Tomczak, T., & Henkel, S. (2009). Improving Incongruent Sponsorships through Articulation of the Sponsorship and Audience Participation. Journal of Marketing Communications, 15(1), 18.
   
Landwehr, J. R., Wentzel, D., & Herrmann, A. (2009). The Influence of Prototypicality and Level of Exposure on Consumers' Responses to Product Designs. Advances in Consumer Research, 36, 1.
   
Wentzel, D. (2009). The Effect of Employee Behavior on Brand Personality Impressions and Brand Attitudes. Journal of the Academy of Marketing Science, 37(3), 359-374.
   
Henkel, S., Wentzel, D., & Tomczak, T. (2009). Die Rolle der Werbung in der internen Markenführung. Marketing ZFP, 31(1), 43-56.
   
Wentzel, D., & Henkel, S. (2008). The Impact of Employee Behavior on Brand Personality Impressions: The Moderating Effect of Pseudorelevant Information. Advances in Consumer Research, 35.
   
Wentzel, D., Tomczak, T., & Herrmann, A. (2008). Wirkung des Mitarbeiterverhaltens auf die Markenpersönlichkeit. Marketing ZFP, 30(3), 133-146.
   
Wentzel, D., Tomczak, T., Herrmann, A., & Heitmann, M. (2008). Interne Markenführung durch Markengeschichten. Die Betriebswirtschaft, 68(4), 418-439.
   
Brett, M., Wentzel, D., & Tomczak, T. (2008). Effects of Susceptibility to Normative Influence and Type of Testimonial on Attitudes toward Print Advertising. Journal of Advertising, 37(1), 29-43.
   
Henkel, S., Tomczak, T., & Wentzel, D. (2007). Bringing the Brand to Life: Structural Conditions of Brand-Consistent Employee Behavior. Thexis, 1, 13-16.
   
Pruchnow, J., Schögel, M., Wentzel, D., & Weber, M. (2006). Success through Differentiation in the High-Tech Industry. Thexis: Wertorientiertes Channel Management, 4(23), 2-5.
   
Martin, B., Sherrard, M., & Wentzel, D. (2005). The Role of Sensation Seeking and Need for Cognition on Web-Site Evaluations: A Resource-Matching Perspective. Psychology & Marketing, 22(2), 109-126.
   
Schögel, M., Tomczak, T., & Wentzel, D. (2005). Communities - Chancen und Gefahren für die marktorientierte Unternehmensführung. Thexis, 3, S. 2-5.
   
book
Wentzel, D. (2009). The Impact of Employee Behavior on Brand Impressions: Theoretical and Experimental Analyses. Köln: Hundt Druck.
   
Fueglistaller, U., Meckel, M., Gasda, J. M., Koenig, T., Fust, A., Bieger, T., Laesser, C., Finsterwalder, J., Koehler, S., Herrmann, A., Kernstock, J., Tomczak, T., Wentzel, D., Henkel, S., & Mühlmeier, S., Fueglistaller, U. (Ed.) (2008). Kommunikationsmanagement: Dienstleistungskompetenz. Strategische Differenzierung durch konsequente Kundenorientierung. Zürich: Versus. - ISBN 978-3-03909-085-3.
   
book chapter
von Walter, B., Tomczak, T., & Wentzel, D. (2011). Wege zu einem effektiven und verantwortungsvollen Employer Branding. In Raupp, J., Jarolimek, S., & Schultz, F. (Eds.), Handbuch CSR: Kommunikationswissenschaftliche Grundlagen, disziplinäre Zugänge und methodische Herausforderungen: mit Glossar (pp. 327-343). Wiesbaden: VS Verlag für Sozialwissenschaften. - ISBN 978-3-531-17001-5.
   
Kernstock, J., Henkel, S., & Wentzel, D. (2008). Die Dienstleistung als Marke. In Fueglistaller, U. (Eds.), Dienstleistungskompetenz (pp. 406-431). Zürich: Versus.
   
Kernstock, J., Wentzel, D., & Henkel, S. (2008). Kundenwert und Kundenbindung in Dienstleistungsunternehmen. In Fueglistaller, U. (Eds.), Dienstleistungskompetenz (pp. 386-405). Zürich: Versus.
   
Brexendorf, T., Tomczak, T., Kernstock, J., Henkel, S., & Wentzel, D. (2008). Der Einsatz von Instrumenten zur Förderung von Brand Behavior. In Tomczak, T., Esch, F. R., Kernstock, J., & Herrmann, A. (Eds.), Behavioral Branding: wie Mitarbeiterverhalten die Marke stärkt (pp. 315-350). Wiesbaden: Gabler. - ISBN 978-3-8349-0634-2.
   
Henkel, S., Tomczak, T., Kernstock, J., Wentzel, D., & Brexendorf, T. (2008). Das Behavioral-Branding-Konzept. In Tomczak, T., Esch, F. R., Kernstock, J., & Herrmann, A. (Eds.), Behavioral Branding: wie Mitarbeiterverhalten die Marke stärkt (pp. 197-212). Wiesbaden: Gabler. - ISBN 978-3-8349-0634-2.
   
Wentzel, D., Tomczak, T., Kernstock, J., Brexendorf, T., & Henkel, S. (2008). Der Funnel als Analyse- und Steuerungsinstrument von Brand Behavior. In Tomczak, T., Esch, F. R., Kernstock, J., & Herrmann, A. (Eds.), Behavioral Branding: wie Mitarbeiterverhalten die Marke stärkt (pp. 81-100). Wiesbaden: Gabler. - ISBN 978-3-8349-0634-2.
   
Wentzel, D., Tomczak, T., & Herrmann, A. (2008). Storytelling im Behavioral Branding. In Tomczak, T., Esch, F. R., Kernstock, J., & Herrmann, A. (Eds.), Behavioral Branding: wie Mitarbeiterverhalten die Marke stärkt (pp. 403-420). Wiesbaden: Gabler. - ISBN 978-3-8349-0634-2.
   
Wentzel, D., & Tomczak, T. (2008). Ein sozialpsychologischer Erklärungsansatz von Brand Behavior. In Tomczak, T., Esch, F. R., Kernstock, J., & Herrmann, A. (Eds.), Behavioral Branding: wie Mitarbeiterverhalten die Marke stärkt (pp. 47-64). Wiesbaden: Gabler. - ISBN 978-3-8349-0634-2.
   
Tomczak, T., Wentzel, D., & Schögel, M. (2007). Enabling einer Community bei mynutella.com. In Belz, C., Schögel, M., & Tomczak, T. (Eds.), Innovation Driven Marketing - Vom Trend zur innovativen Marketinglösung (pp. 215-218). Wiesbaden: Gabler. - ISBN 978-3-8349-0282-5.
   
Schögel, M., Tomczak, T., & Wentzel, D. (2007). Chancen und Gefahren des Community Marketing. In Belz, C., Schögel, M., & Tomczak, T. (Eds.), Innovation Driven Marketing - Vom Trend zur innovativen Marketinglösung (pp. 209-215). Wiesbaden: Gabler. - ISBN 978-3-8349-0282-5.
   
Tomczak, T., Schögel, M., & Wentzel, D. (2006). Communities als Herausforderung für das Direktmarketing. In Wirtz, B. W., & Burmann, C. (Eds.), Ganzheitliches Direktmarketing (pp. S. 523-546). Wiesbaden: Gabler. - ISBN 3-409-14345-9.
   
conference paper
Kehr, F., Wentzel, D., & Mayer, P. (2013). Rethinking the Privacy Calculus: On the Role of Dispositional Factors and Affect. In Reshaping Society Through Information Systems Design, pp.tba. Atlanta: AIS Association for Information Systems.
   
Heidig, W., Wentzel, D., & Tomczak, T. (2013). Upselling or Upsetting? Determinants of a Successful Upsell Option. In EURO Informs 2013: All Roads Lead To Or. Hanover MD: Informs.
   
Heidig, W., Wentzel, D., & Tomczak, T. (2012). Upselling or Upsetting?: The Interactive Effect of Cognitive Effort and Message Frame on Customer’s Willingness to Accept an Upsell Offer. In Proceedings of the 40th EMAC Conference, 1. Auflage, pp.1. Brüsseö: The European Marketing Academy. - ISBN 978-989-732-004-0.
   
Heidig, W., Wentzel, D., & Tomczak, T. (2011). Upselling or Upsetting?: Determinants of a Successful Upsell Option. In Delivering Value in Turbulent Times, AMA Educators Proceedings Volume 22. New York: Curran Associates, Inc.. - ISBN 978-1-61839-652-5.
   
Landwehr, J. R., Wentzel, D., & Herrmann, A. (2010). A Meaningful Look: Transforming Abstract Brand Values into Concrete Product Design Features. In . Lugano: USI Università della Svizzera italiana.
   
Landwehr, J. R., Wentzel, D., & Herrmann, A. (2010). Brand Strength Meets Product Design: The Interactive Interplay of two Core Marketing-Mix Components. In . Lugano: USI Università della Svizzera italiana.
   
Landwehr, J. R., Wentzel, D., & Herrmann, A. (2010). Computer-Generated Cars you have to Love: How Image Morphing and Warping help Designers to Optimize their Design Sketches. In Information Technology: Gateway to the Future, Paper 130. Atlanta: Association for Information Systems.
   
von Walter, B., Wentzel, D., & Tomczak, T. (2010). Pay or People?: The Effect of Applicant-Employee Fit and Temporal Construal on Employer Preferences. In Dare to Care: Passion & Compassion in Management Practice & Research, Session 1533. New York: Academy of Management.
   
von Walter, B., Wentzel, D., & Tomczak, T. (2010). When Do People Matter in Employer Branding?: The Impact of Employee Associations On Employer Preferences. In The Six Senses: The essentials of marketing, pp.121. Brüssel: European Marketing Academy. - ISBN 978-87-92569-01.
   
Daun, W., Wentzel, D., & Tomczak, T. (2009). Sleeping with the Enemy? Attributions Triggered by an 'Open Architecture' Sales Model. In , pp.1: American Marketing Association.
   
Henkel, S., Wentzel, D., & Tomczak, T. (2009). Could I Live Up To That Ad? The Impact of Implicit Theories Of Ability On Service Employees' Evaluations Of Ads. In , pp.5: EMAC Conference Proceeding, The European Marketing Academy.
   
Wentzel, D. (2009). Could I Live Up to That Ad? The Impact of Implicit Theories of Ability on Service Employees' Evaluations of Ads. In , pp.1: European Marketing Academy.
   
Wentzel, D. (2009). The Ups and Downs of Multi-Dimensional Prices: A Field Study with German Car Buyers. In , pp.1: European Marketing Academy.
   
Herrmann, A., Henkel, S., Tomczak, T., Wentzel, D., & Jenewein, W. (2008). Advertising Brands through Narratives: the Moderating Effekt of Persuasion Motives. In .
   
Wentzel, D., Tomczak, T., & Herrmann, A. (2008). Communicating Corporate Brands Through Narratives: The Moderating Effect of Persuasion Motives. In .
   
Wentzel, D., & Tomczak, T. (2007). The Impact of Employee Behavior on Brand Personality Impressions. In .
   
Wentzel, D. (2007). Stereotyping and Subtyping Processes in Services Branding. In .
   
Wentzel, D., Martin, B. A., Tomczak, T., & Henkel, S. (2007). The Impact of Susceptibility to Normative Influence on the Effectiveness of Consumer Testimonials. In .
   
Wentzel, D., Tomczak, T., & Coppetti, C. (2007). The Impact of Articulation and Audience Participation on the Evaluation of Incongruent Sponsorships. In 2007 AMA Winter Educators Conference Proceedings: American Marketing Association.
   
Martin, B., Pullen, Z., Vincent, A., & Wentzel, D. (2006). Emailing Experts and Novices: Effects of Knowledge, Copy Type and Testimonials on Email Advertising Effectiveness. In .
   
Tomczak, T., Schögel, M., & Wentzel, D. (2006). The Coordination of Multichannel Marketing Systems in the High-Tech Industry. In .
   
article
von Walter, B., Wentzel, D., & Tomczak, T. (2014). Bewerber besser ansprechen. Harvard Business Manager, März(2014), 12-13.
   
Herrmann, A., Landwehr, J. R., Wentzel, D., Stadler, R., & Labonte, C. (2011). Das Gesicht des Autos. Impulse Wissen, 36.
   
Tomczak, T., Wentzel, D., & Schögel, M. (2007). Nutella für die Seele. Handel Heute, Aug./Sept., 100-101.
   
Tomczak, T., Wentzel, D., & Schögel, M. (2006). Managing mynutella.com: Wenn weniger mehr ist. persönlich - Die Zeitschrift für Unternehmensführung, Marketing und Kommunikation, 98-100.
   
Kernstock, J., & Wentzel, D. (2005). Brand Communities - Rituale und Traditionen. persönlich - Die Zeitschrift für Marketing, Unternehmensführung und Kommunikation, 7, 56-58.
   
 
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*citation format: APA 5