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Countertrade in Supply Chains : Refocusing Strategic Decision Areas and Business Objectives by Using AHP

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Practice reports suggest that the oldest form of trade – barter – is taking shape in supply chain management and production research. The paper highlights the phenomenon of countertrade in supply chains and takes first steps towards the conceptualization and explanation of a potentially powerful competitive tool–the analytic hierarchy process– in practice. To test the construct, the model is applied to an illustrative case. The illustrations and the decision model shed light into why, and how, firms use countertrade in supply chains to support long-term business success. The identified forms of countertrade in supply chains exhibit different strengths with regard to a set of business objectives. The results contribute to the academic discussion of reciprocal agreements in supply chains as well as to the field of strategic production research in general. This paper should be of interest to practitioners as well as to academics specializing in supply chain management and strategic alliances in business networks.
   
type conference paper (English)
   
keywords Capital Investment Buy-Back, Industrial Contract, SCM, Analytic Hierarchy Process
   
name of conference 21st International Conference on Production Research (Stuttgart, Germany)
date of conference 31-7-2011
title of proceedings Innovation in Product and Production
publisher Fraunhofer Verlag (Stuttgart)
ISBN CD-ROM 978-3-8396-0293-5
review double-blind review
   
profile area SoM - Business Innovation
citation Hofmann, E. (2011). Countertrade in Supply Chains: Refocusing Strategic Decision Areas and Business Objectives by Using AHP. In Innovation in Product and Production. Stuttgart: Fraunhofer Verlag. - ISBN CD-ROM 978-3-8396-0293-5.