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journal paper
Gebauer, H., Puetz, F., Fischer, T., & Fleisch, E. (2009). Service orientation of organizational structures. Journal of Relationship Marketing, 8(2), 103-126, DOI:10.1080/15332660902876687.
   
Gebauer, H., & Puetz, F. (2009). Organisational structures for the service business in product-oriented companies. Int. J. Services Technology and Management, 11(1), 64-81.
   
Gebauer, H., Puetz, F., Fischer, T., Wang, C., & Lin, J. (2008). Exploring maintenance strategies in Chinese product manufacturing companies. Management Research News, 31(12), 941 - 950.
   
Gebauer, H., Puetz, F., Seite, F., & Schönsleben, P. (2008). The impact of Chinese culture on the service contribution in European manufacturing companies. Int. J. Chinese Culture and Management, 1(3), 289–301.
   
Gebauer, H., Wang, C., Lin, J., Puetz, F., & Fischer, T. (2008). Exploring Maintenance Strategies in Chinese Product-Manufacturing Companies. Management Research News.
   
Gebauer, H., & Puetz, F. (2007). The impact of service offerings on service-related performance outcomes. International Journal of Services Technology and Management, 8(2/3), 123-138.
   
book chapter
Puetz, F. (2007). How to expand your service business in China - a country-specific transformation model. In Research Perspectives in Service Engineering and Management (pp. 167-177). Helsinki: Helsinky University of Technology. - ISBN 978-951-22-9043-7.
   
Puetz, F., Gebauer, H., & Fleisch, E. (2007). How to organize your service business: integrated or separated?. In Managing Magical Services (pp. 302-311): The Rosen College of Hospitality Management.
   
conference paper
Puetz, F., Gebauer, H., & Fleisch, E. (2008). Organizational Design of International Service Business: How companies setup structures for worldwide success in service business. In New horizons for the role and production of services, pp.151. Stuttgart: Mediendienstleistungen des Frauenhofer Informationszentrum IRB. - ISBN 978-3-8167-7786-1.
   
Puetz, F., Gebauer, H., & Fleisch, E. (2008). Transition to Service - When organizational structures limit your service success. In .
   
Puetz, F. (2008). Evolutionary or revolutionary transformation of product manufacturers towards service providers: Which roles do internal conflicts between products and services play?. In .
   
Puetz, F., Fischer, T., Wuttke, S., Gebauer, H., & Jones, L. (2007). Developing a gaming tool for improving service-related performance outcomes. In .
   
Puetz, F., & Gebauer, H. (2007). How to organize your service business: Integrated or separated?. In .
   
article
Gebauer, H., Puetz, F., & Fleisch, E. (2008). Erfolg im Service durch adäquate Organisationsstruktur. Industrie Management, 5, 37-40.
   
Gebauer, H., Puetz, F., & Seite, F. (2008). Ausbau des Servicegeschäfts in China. Industrie Management, 1(24), 19-22.
   
Gebauer, H., Fischer, T., & Puetz, F. (2007). Service business in China. The Bridge - Journal of SwissCham China, 8.
   
Gebauer, H., Fischer, T., Puetz, F., & Fleisch, E. (2007). Internationale Konzerne müssen umdenken im chinesischen Markt. IO New Management, 10, 41-44.
   
 
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*citation format: APA 5