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Potential benefits and challenges of e-detailing in Europe

Roger Heutschi, Christine Legner, Andreas Schiesser, Vladimir Barak & Hubert Österle

abstract
   
type journal paper
   
keywords Electronic Detailing, eDetailing, Altana Projekt
   
language English
kind of paper journal article
date of appearance 01-11-2003
journal International Journal of Medical Marketing
volume of journal 3
number of issue 4
page(s) 263-273
review not reviewed
   
citation Heutschi, R., Legner, C., Schiesser, A., Barak, V., & Österle, H. (2003). Potential benefits and challenges of e-detailing in Europe. International Journal of Medical Marketing, 3(4), 263-273.