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Customer Relationship Management - Konzept, Potentiale und methodische Einführung

Jens Schulze & Hubert Österle

fulltext etc. no fulltext attached
abstract
   
type journal paper
   
language Deutsch
kind of paper journal article
date of appearance 01-09-2000
journal HMD
volume of journal Vol. 37
number of issue 212
page(s) 113-129
review not reviewed
   
citation Schulze, J., & Österle, H. (2000). Customer Relationship Management - Konzept, Potentiale und methodische Einführung. HMD, Vol. 37(212), 113-129.