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Customer Relationship Management Architecture in the Pharmaceutical Industry

Rainer Alt, Hubert Österle, Thomas Puschmann, Vladimir Barak & Thomas Huber

fulltext etc.
abstract
   
type journal paper
   
keywords Architektur, Customer Relationship Management
   
language English
kind of paper journal article
date of appearance 01-05-2003
journal International Journal of Healthcare Technology and Management
volume of journal 5
number of issue 3-5
page(s) 296-314
review not reviewed
   
citation Alt, R., Österle, H., Puschmann, T., Barak, V., & Huber, T. (2003). Customer Relationship Management Architecture in the Pharmaceutical Industry. International Journal of Healthcare Technology and Management, 5(3-5), 296-314.