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Consumers' Discrete Emotional Responses to Price Discrimination in the Service Context: Antecedent Conditions and Consequences on Post-Purchase Behavior

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abstract
   
type thesis (English)
   
keywords
   
university Universit├Ąt St.Gallen
evaluator Prof. Dr. Thomas Bieger, Prof. Dr. Andreas Herrmann
publisher Difo-Druck GmbH (Bamberg)
date of appearance 2012
page(s) 180
citation Engeler, I. (2012). Consumers' Discrete Emotional Responses to Price Discrimination in the Service Context: Antecedent Conditions and Consequences on Post-Purchase Behavior, Universit├Ąt St.Gallen, Thesis. Bamberg: Difo-Druck GmbH.