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Predicting Online Travel Purchases: The Case of Switzerland

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abstract This paper examines why and under what conditions prospective travelers complete their bookings through online services compared to other methods. The study is based on a repre-sentative survey within 1,898 Swiss households. The results show that the likelihood of book-ing online increases if someone is drawn to a website to gather information in the first place, and if the product sold through the website is transparent and well-understood (either per se or because the customer is familiar with the product), or if any other booking-related communication would impose a financial charge, independent of the socio-demographic background of the prospective traveler
   
type conference paper (English)
   
keywords internet, online travel, online booking, information search, look-to-book
   
name of conference 38th European Marketing Academy Conference (EMAC) (Nantes, France)
date of conference 28-5-2009
review double-blind review
   
citation Engeler, I., Laesser, C., Bieger, T., & Beritelli, P. (2009). Predicting Online Travel Purchases: The Case of Switzerland. In .