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The Separate Worlds of Marketing Science and Practice : Differences in Evaluating Research

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abstract
   
type conference paper (English)
   
keywords
   
name of conference American Marketing Association Winter Educators' Conference (Austin, Texas)
date of conference 18-2-2011
title of proceedings AMA Winter Educators' Conference 2011: Marketing Theory and Applications
page(s) 19
volume / edition 1. Auflage
publisher American Marketing Association (Chicago)
ISBN 978-1-61839-064-6
review double-blind review
   
citation Hattula, J., Reinecke, S., & Eberharter, J. (2011). The Separate Worlds of Marketing Science and Practice: Differences in Evaluating Research. In AMA Winter Educators' Conference 2011: Marketing Theory and Applications, 1. Auflage, pp.19. Chicago: American Marketing Association. - ISBN 978-1-61839-064-6.