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journal paper
Zeschky, M., Widenmayer, B., & Gassmann, O. (2014). Organizing for reverse innovation in Western MNCs: the role of frugal product innovation capabilities. International Journal of Technology Management, 64(2-4), 255-275.
   
Gassmann, O., Widenmayer, B., & Zeschky, M. (2012). Implementing radical innovation in the business: the role of transition modes in large firms. R&D Management, 42(2), 120-132, DOI:10.1111/j.1467-9310.2011.00670.x.
   
Zeschky, M., Widenmayer, B., & Gassmann, O. (2011). Frugal Innovation in Emerging Markets. Research Technology Management, 54(4), 38-45, DOI:10.5437/08956308X5404007.
   
Gassmann, O., Zeschky, M., Wolff, T., & Stahl, M. (2010). Crossing the Industry-Line: Breakthrough Innovation through Cross-Industry Alliances with 'Non-Suppliers'. Long Range Planning, 43(5-6), 639-654, DOI:10.1016/j.lrp.2010.06.003.
   
Gassmann, O., & Zeschky, M. (2008). Opening Up the Solution Space: The Role of Analogical Thinking for Breakthrough Product Innovation. Creativity & Innovation Management, 17(2), 97-106.
   
thesis
Zeschky, M. (2010). Exploration for Innovation: Capability-based Search Approaches in Established Firms, St. Gallen, Thesis. Lichtenberg: Harland Media. - ISBN 978-3-938363-65-2.
   
book chapter
Zeschky, M., & Gassmann, O. (2011). Cross-Industry Innovation. In Handbuch Technologie- und Innovationsmanagement (pp. 361-380). Wiesbaden: Gabler. - ISBN 978-3-8349-2800-9.
   
Gassmann, O., & Zeschky, M. (2009). The Cross-Industry Innovation Process – Developing Break-Through Cross-Industry Innovation with Analogical Thinking. In Immer eine Idee voraus. Wie innovative Unternehmen Kreativität systematisch nutzen (pp. 479-497). Fischbachtal: Harland media. - ISBN 978-3-938363-37-9.
   
Beckenbauer, A., & Zeschky, M. (2008). Protection of Intellectual Property by Legal and Factual Protection Means for Value Creation. In Sicherheit zwischen Recht, Gesellschaft und Kultur (pp. 31-44). Bern: Staempfli Verlag. - ISBN 978-3-7272-2282-5.
   
Zeschky, M., & Beckenbauer, A. (2007). Die Entwicklung von radikalen Cross-Industry Innovationen - dargestellt am Beispiel von drei Sportartikelherstellern. In Juchli, P., Würmli, M., & Haunreiter, D. (Eds.), Sport zwischen Recht, Wirtschaftlichkeit und Kultur (pp. 401-413). Bern: Stämpfli Verlag AG. - ISBN 978-3-7272-2281-8.
   
conference paper
Zeschky, M. (2013). Coordination in global R&D organizations: an examination of the role of subsidiary mandate and product architecture. In Skills for Future Innovation, pp.20. Manchester, UK: Research and Development Management.
   
Zeschky, M. (2012). Antecedents and outcomes of organizational ambidexterity in global R&D: evidence from Western MNEs in emerging markets. In .
   
Zeschky, M., Widenmayer, B., & Gassmann, O. (2012). Locus of decision and implementation in frugal product innovation: Evidence from a multiple case study in Western MNEs. In Creating & Capturing Value through R&D Management and Innovation. Malden USA: R&D Management. - ISBN 978-0-9559367-4-6.
   
Sauter, P., & Zeschky, M. (2012). How highly exporting SMEs set-up their R&D activities: Examples from the Swiss Machine Building Industry. In Creating & Capturing Value through R&D Management and Innovation, pp.25. Malden USA: R&D Management. - ISBN 978-0-9559367-4-6.
   
Zedtwitz, M., Zeschky, M., & Daiber, M. (2011). Centripetal forces in the international R&D organization of Chinese MNCs - trends and organizational patterns. In .
   
Zeschky, M., & Gassmann, O. (2011). Competence-based Exploration for Innovation: Evidence from Established Firms. In Strategies for a Multi-Polar World. Chicago: SMS Strategic Management Society.
   
Daiber, M., Widenmayer, B., Zeschky, M., & Gassmann, O. (2011). Coordination and collaboration modes of global R&D in multinational companies. In Sustainability & Innovation, pp.19.
   
Zeschky, M., Widenmayer, B., & Gassmann, O. (2011). Developing frugal product innovation capabilities in the healthcare industry: The role of emerging markets. In Sustainability and Innovation.
   
Zeschky, M. (2011). The paradox of knowledge-seeking FDI in emerging countries: The role of value innovation capabilities in resource-constrained markets. In AIB 2011: International Business for Sustainable World Development. East Lansing, MI: Academy of International Business.
   
Zeschky, M., Gassmann, O., & Ziegler, N. (2011). Using existing knowledge and competencies for knowledge exploration: evidence from established firms. In .
   
Zeschky, M., Widenmayer, B., & Gassmann, O. (2011). Developing frugal product innovation capabilities in the healthcare industry: The role of emerging countries. In Sustainability and Innovation.
   
Gassmann, O., Widenmayer, B., & Zeschky, M. (2010). Accelerating Radical Innovation to Operational Business: The role of Transitioning Modes in Large Firms. In Information, Imagination & Intelligence. UK: R&D Management.
   
Daiber, M., Zeschky, M., & Gassmann, O. (2010). Enabling and Sustaining Exploration Activities in balanced Structures: Lonza's Approach to Controlling its Innovation Portfolio. In , pp.28: Emerald.
   
Keupp, M. M., Zeschky, M., & Gassmann, O. (2008). Integration instead of separation. A multi-level analysis of how firms achieve ambidexterity. In , pp.39.
   
article
Maisch, R. P., Zeschky, M., Widenmayer, B., & Sauter, P. (2011). Wenn neue Standorte die alten überflügeln: Ein Rasterkonzept für den Aufbau und die Führung globaler Forschungs- und Entwicklungsaktivitäten. io management, 6(2011), 24-27.
   
Gassmann, O., & Zeschky, M. (2009). 80% sind Rekombinationen aus bestehendem Wissen. Swiss Innovation Guide, 1, 90-93.
   
Gassmann, O., & Zeschky, M. (2007). Dem Zufall auf die Sprünge helfen. Technische Rundschau, 8-9.
   
Gassmann, O., & Zeschky, M. (2007). Radikale Innovation ist nicht planbar wie ein Produktionsprozess. Innovation Management(September - November 2007), 8-10.
   
 
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*citation format: APA 5