University of St.Gallen
research platform alexandria
Publikationen durchsuchen
Publikationen filtern
nach Person
A B C D E F G H I J K L M N O P Q R S T U V W X Y Z
 
nach Jahr

Publikationen

Titel  
 
Artikel (wissenschaftliche Zeitschrift)
Zeschky, Marco ; Widenmayer, Bastian ; Gassmann, Oliver: Organizing for reverse innovation in Western MNCs: the role of frugal product innovation capabilities. In: International Journal of Technology Management 64 (2014), Nr. 2-4, S. 255-275.
   
Gassmann, Oliver ; Widenmayer, Bastian ; Zeschky, Marco: Implementing radical innovation in the business: the role of transition modes in large firms. In: R&D Management 42 (2012), Nr. 2, S. 120-132, DOI:10.1111/j.1467-9310.2011.00670.x.
   
Zeschky, Marco ; Widenmayer, Bastian ; Gassmann, Oliver: Frugal Innovation in Emerging Markets. In: Research Technology Management 54 (2011), Nr. 4, S. 38-45, DOI:10.5437/08956308X5404007.
   
Gassmann, Oliver ; Zeschky, Marco ; Wolff, Timo ; Stahl, Martin: Crossing the Industry-Line : Breakthrough Innovation through Cross-Industry Alliances with 'Non-Suppliers'. In: Long Range Planning 43 (2010), Nr. 5-6, S. 639-654, DOI:10.1016/j.lrp.2010.06.003.
   
Gassmann, Oliver ; Zeschky, Marco: Opening Up the Solution Space: The Role of Analogical Thinking for Breakthrough Product Innovation. In: Creativity & Innovation Management 17 (2008), Nr. 2, S. 97-106.
   
Dissertation
Zeschky, Marco: Exploration for Innovation : Capability-based Search Approaches in Established Firms, St. Gallen, Thesis. Lichtenberg : Harland Media, 2010.
   
Buchkapitel
Zeschky, Marco ; Gassmann, Oliver: Cross-Industry Innovation. In: Handbuch Technologie- und Innovationsmanagement. Wiesbaden : Gabler, 2011, S. 361-380. - ISBN 978-3-8349-2800-9.
   
Gassmann, Oliver ; Zeschky, Marco: The Cross-Industry Innovation Process – Developing Break-Through Cross-Industry Innovation with Analogical Thinking. In: Immer eine Idee voraus. Wie innovative Unternehmen Kreativität systematisch nutzen. Fischbachtal : Harland media, 2009, S. 479-497. - ISBN 978-3-938363-37-9.
   
Beckenbauer, Angela ; Zeschky, Marco: Protection of Intellectual Property by Legal and Factual Protection Means for Value Creation. In: Sicherheit zwischen Recht, Gesellschaft und Kultur. Bern : Staempfli Verlag, 2008, S. 31-44. - ISBN 978-3-7272-2282-5.
   
Zeschky, Marco ; Beckenbauer, Angela: Die Entwicklung von radikalen Cross-Industry Innovationen - dargestellt am Beispiel von drei Sportartikelherstellern. In: Juchli, Philipp (Hrsg.) ; Würmli, Marcel (Hrsg.) ; Haunreiter, Diego (Hrsg.): Sport zwischen Recht, Wirtschaftlichkeit und Kultur. Bern : Stämpfli Verlag AG, 2007, S. 401-413. - ISBN 978-3-7272-2281-8.
   
Konferenzpapier
Zeschky, Marco: Coordination in global R&D organizations: an examination of the role of subsidiary mandate and product architecture. In: Skills for Future Innovation. Manchester, UK : Research and Development Management, 2013. - R&D Management Conference. - Manchester, UK, S. 20.
   
Zeschky, Marco: Antecedents and outcomes of organizational ambidexterity in global R&D: evidence from Western MNEs in emerging markets. 2012. - Strategic Management Society (SMS) Conference. - Prague.
   
Zeschky, Marco ; Widenmayer, Bastian ; Gassmann, Oliver: Locus of decision and implementation in frugal product innovation : Evidence from a multiple case study in Western MNEs. In: Creating & Capturing Value through R&D Management and Innovation. Malden USA : R&D Management, 2012. - The R&D Management Conference 2012. - Grenoble. - ISBN 978-0-9559367-4-6.
   
Sauter, Philip ; Zeschky, Marco: How highly exporting SMEs set-up their R&D activities : Examples from the Swiss Machine Building Industry. In: Creating & Capturing Value through R&D Management and Innovation. Malden USA : R&D Management, 2012. - The R&D Management Conference 2012. - Grenoble, France, S. 25. - ISBN 978-0-9559367-4-6.
   
Zedtwitz, Max ; Zeschky, Marco ; Daiber, Michael: Centripetal forces in the international R&D organization of Chinese MNCs - trends and organizational patterns. 2011. - Journal of International Management Special Issue Conference. - Philadelphia.
   
Zeschky, Marco ; Gassmann, Oliver: Competence-based Exploration for Innovation : Evidence from Established Firms. In: Strategies for a Multi-Polar World. Chicago : SMS Strategic Management Society, 2011. - SMS 31st Annual International Conference. - Miami.
   
Daiber, Michael ; Widenmayer, Bastian ; Zeschky, Marco ; Gassmann, Oliver: Coordination and collaboration modes of global R&D in multinational companies. In: Sustainability & Innovation, 2011. - R&D Management Conference 2011. - Norrköping, Sweden, S. 19.
   
Zeschky, Marco ; Widenmayer, Bastian ; Gassmann, Oliver: Developing frugal product innovation capabilities in the healthcare industry : The role of emerging markets. In: Sustainability and Innovation, 2011. - The R&D Management Conference 2011. - Norrköping.
   
Zeschky, Marco: The paradox of knowledge-seeking FDI in emerging countries : The role of value innovation capabilities in resource-constrained markets. In: AIB 2011: International Business for Sustainable World Development. East Lansing, MI : Academy of International Business, 2011. - 53nd Annual Meeting of the Academy of International Business Conference. - Nagoya, Japan.
   
Zeschky, Marco ; Gassmann, Oliver ; Ziegler, Nicole: Using existing knowledge and competencies for knowledge exploration: evidence from established firms. 2011. - R&D Management Conference. - Norrköping.
   
Zeschky, Marco ; Widenmayer, Bastian ; Gassmann, Oliver: Developing frugal product innovation capabilities in the healthcare industry : The role of emerging countries. In: Sustainability and Innovation, 2011. - The R&D Management Conference 2011. - Norrköping, Sweden.
   
Gassmann, Oliver ; Widenmayer, Bastian ; Zeschky, Marco: Accelerating Radical Innovation to Operational Business : The role of Transitioning Modes in Large Firms. In: Information, Imagination & Intelligence. UK : R&D Management, 2010. - The R&D Management Conference 2010. - Manchester, UK.
   
Daiber, Michael ; Zeschky, Marco ; Gassmann, Oliver: Enabling and Sustaining Exploration Activities in balanced Structures: Lonza's Approach to Controlling its Innovation Portfolio. : Emerald2010. - European Academy of Management Conference (EURAM). - Rom, S. 28.
   
Keupp, Marcus Matthias ; Zeschky, Marco ; Gassmann, Oliver: Integration instead of separation. A multi-level analysis of how firms achieve ambidexterity. 2008. - Academy of Management Conference. - Anaheim, CA/USA, S. 39.
   
Artikel (Zeitung etc.)
Maisch, Rolf. P. ; Zeschky, Marco ; Widenmayer, Bastian ; Sauter, Philip: Wenn neue Standorte die alten überflügeln : Ein Rasterkonzept für den Aufbau und die Führung globaler Forschungs- und Entwicklungsaktivitäten. In: io management 2011 (2011), Nr. 6, S. 24-27.
   
Gassmann, Oliver ; Zeschky, Marco: 80% sind Rekombinationen aus bestehendem Wissen. In: Swiss Innovation Guide (2009), Nr. 1, S. 90-93.
   
Gassmann, Oliver ; Zeschky, Marco: Dem Zufall auf die Sprünge helfen. In: Technische Rundschau (2007), S. 8-9.
   
Gassmann, Oliver ; Zeschky, Marco: Radikale Innovation ist nicht planbar wie ein Produktionsprozess. In: Innovation Management September - November 2007 (2007), S. 8-10.
   
 
Seite 1 von 1
*zitiert gemäss DIN 1505-2