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journal paper
Miller, K., Hofstetter, R., Krohmer, H., & Zhang, J. (2011). How Should Consumers' Willingness to Pay Be Measured? An Empirical Comparison of State-of-the-Art Approaches. Journal Of Marketing Research, 48(1), 172-184, DOI:10.1509/jmkr.48.1.172.
   
Hofstetter, R., & Miller, K. (2009). Bessere Preisentscheidungen durch Messung der Zahlungsbereitschaft, Marketing Review St. Gallen. Marketing Review St. Gallen, 5.
   
book
Hofstetter, R., & Miller, K. (2009). Precision Pricing: Measuring Consumers’ Willingness to Pay Accurately. Norderstedt: Books on Demand. - ISBN 978-3-8370-9558-6.
   
conference paper
Debellis, E., Griffin, J., Hildebrand, C., Hofstetter, R., & Herrmann, A. (2013). Can’t See the Forest for the Trees: Increased Local Processing in Mass Customization Systems. In ACR 2013: Making a Difference. Duluth, Minnesota: Association for Consumer Research.
   
Hofstetter, R., Hildebrand, C., Herrmann, A., & Huber, J. (2013). Revealing Painful Truths: The impact of Friends on Self-Reports of Health-Related Behavior. In ACR 2013: Making a Difference. Duluth, Minnesota: Association for Consumer Research.
   
Hildebrand, C., Hofstetter, R., Herrmann, A., Huber, J., & Häubl, G. (2013). Harnessing Tacit Knowledge in Social Networks – A Social Approach to Incentivizing Truth- Telling. In Consumer Psychology in a Social Media World. New York: Society for Consumer Psychology.
   
Hofstetter, R., Hildebrand, C., Herrmann, A., & Huber, J. (2013). A Social Approach to Truth-Telling. In Lost in Translation: Marketing in an Interconnected World, pp.7. Brüssel: EMAC European Marketing Association.
   
Debellis, E., Hildebrand, C., Hofstetter, R., & Herrmann, A. (2013). Accentuating the Forest Instead of the Trees: Induced Global Processing in Mass Customization Systems. In Lost in Translation - Marketing in an Interconnected World. Brüssel: EMAC European Marketing Academy.
   
Hofstetter, R., Hildebrand, C., Herrmann, A., & Huber, J. (2013). Revealing Painful Truths: The Impact of Friends on Self-Reported Health Behavior. In Theory & Practice in Marketing Conference on Marketing Impact, pp.5.
   
Hildebrand, C., Hofstetter, R., & Herrmann, A. (2012). Modeling Viral Marketing Dynamics in Social Networks – Findings From Computational Experiments with Agent-Based Simulation Models. In , pp.15.
   
Shriver, S. K., Hofstetter, R., & Nair, H. (2010). Social Ties and User Generated Content: Evidence from an Online Social Network. In Marketing Science Conference 2010. Hanover USA: INFORMS.
   
Blatter, D., Hofstetter, R., & Miller, K. (2010). Improving the Direct Estimation of Demand by Adjusting for Incorrect Price-Statements, Proceedings of the AMA Winter Educators’ Conference 2010, 19. – 22. February 2010, New Orleans, Louisiana/USA. In AMA Winter Educators Conference 2010: Marketing Theory and Applications, 1. Auflage 2010, pp.342-343. Chicago: American Marketing Association. - ISBN 978-1-61738427-1.
   
Blatter, D., Hofstetter, R., Miller, K., & Krohmer, H. (2009). Improving the Direct Estimation of Demand by Adjusting for Incorrect Price-Statements, Proceedings of the 38th EMAC Conference. In Proceedings of the 38th EMAC Conference.
   
Hofstetter, R., Miller, K., Krohmer, H., & Zhang, J. (2009). Who Should We Ask When Measuring Consumers’ Willingness to Pay for Product Innovations?, Proceedings of the 38th EMAC Conference. In Proceedings of the 38th EMAC Conference.
   
Hofstetter, R., Miller, K., Krohmer, H., & Zhang, J. (2009). Who Should We Ask When Measuring Consumers’ Willingness to Pay for Product Innovations?, Proceedings of the AMA 2009 Summer Educators’ Conference. In Proceedings of the AMA 2009 Summer Educators’ Conference.
   
Miller, K., Hofstetter, R., Krohmer, H., & Zhang, J. (2009). How Should We Measure Consumers’ Willingness to Pay? An Empirical Comparison of State-of-the-Art Approaches, Proceedings of the 38th EMAC Conference. In Proceedings of the 38th EMAC Conference.
   
Miller, K., Hofstetter, R., & Krohmer, H. (2009). (2009) How Should We Measure Consumers’ Willingness to Pay? An Empirical Comparison of State-of-the-Art Approaches, Proceedings of the AMA 2009 Summer Educators’ Conference. In Proceedings of the AMA 2009 Summer Educators’ Conference.
   
Miller, K., Krohmer, H., & Hofstetter, R. (2008). When Can We Measure Willingness to Pay Directly? An Empirical Study on the Role of Consumers’ Involvement in the Direct Elicitation of Reservation Prices, Proceedings of the AMA 2008 Winter Educators' Conference. In Proceedings of the AMA 2008 Winter Educators' Conference.
   
Krohmer, H., Leschnikowski, K., & Hofstetter, R. (2007). The Importance of Consumer Ethnocentrism for International Marketing: Conceptual Discussion and Results of a Cross-Cultural Study, Proceedings of the 36th EMAC Conference. In Proceedings of the 36th EMAC Conference.
   
Miller, K., Krohmer, H., & Hofstetter, R. (2006). Eliciting Consumers' Willingness to Pay with Self- Explicated Approaches: Conceptual Discussion and Empirical Study, Proceedings of the 35th EMAC Conference. In Proceedings of the 38th EMAC Conference.
   
Krohmer, H., Miller, K., & Hofstetter, R. (2006). Measuring Consumers' Willingness to Pay with the Contingent Valuation Approach, Proceedings of the AMA 2006 Summer Marketing Educators' Conference. In Proceedings of the AMA 2006 Summer Marketing Educators' Conference.
   
working paper
Hofstetter, R., K. Shriver, S., & Nair, H. S. (2010). Social Ties and User Generated Content: Evidence from an Online Social Network (2nd round for Management Science).
   
presentation
Hofstetter, R., Shriver, S. K. (., & Nair, H.. Network Effects, User-Generated Content, and Social Ties: Evidence from an Online Social Network. Presented at NET Institute Conference, NYU Stern School of Business, NY.
   
 
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*citation format: APA 5