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Development of a Taxonomy of Strategic Market Segmentation: a Framework for Bridging the Implementation Gap between normative Segmentation and Business Practice

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abstract
   
type journal paper
   
keywords
   
language English
kind of paper journal article
date of appearance 2005
journal Journal of Strategic Marketing
page(s) 151-173
review not reviewed
   
citation Herrmann, A., Sausen, C., & Tomczak, T. (2005). Development of a Taxonomy of Strategic Market Segmentation: a Framework for Bridging the Implementation Gap between normative Segmentation and Business Practice. Journal of Strategic Marketing, 151-173.