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Corporate Brand Management

Franz-Rudolf Esch, Torsten Tomczak, Joachim Kernstock & Tobias Langner

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abstract
   
type book (Deutsch)
   
keywords
   
date of appearance 2004
publisher Gabler (Wiesbaden)
volume / edition 1. Auflage
citation Esch, F. R., Tomczak, T., Kernstock, J., & Langner, T. (2004). Corporate Brand Management. Wiesbaden: Gabler.