University of St.Gallen
research platform alexandria
search publications
browse publications
by person
A B C D E F G H I J K L M N O P Q R S T U V W X Y Z
 
by year

Die Rolle der Werbung in der internen Markenführung

fulltext etc. no fulltext attached
abstract
   
type journal paper
   
keywords
   
language Deutsch
kind of paper journal article
date of appearance 26-2-2009
journal Marketing ZFP
publisher C.H. Beck
ISSN 0344-1369
volume of journal 31
number of issue 1
page(s) 43-56
review double-blind review
   
citation Henkel, S., Wentzel, D., & Tomczak, T. (2009). Die Rolle der Werbung in der internen Markenführung. Marketing ZFP, 31(1), 43-56.