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Mobile Customer Relationship Management: Foundations, Challenges and Solutions

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abstract
   
type journal paper
   
keywords M-Business, Customer Relationship Management (allgemein)
   
language English
kind of paper journal article
date of appearance 01-11-2007
journal Business Process Management Journal
volume of journal 13
number of issue 6
page(s) forthcoming
review not reviewed
   
citation Schierholz, R., Kolbe, L., & Brenner, W. (2007). Mobile Customer Relationship Management: Foundations, Challenges and Solutions. Business Process Management Journal, 13(6), forthcoming.