University of St.Gallen
research platform alexandria
search publications
browse publications
by person
A B C D E F G H I J K L M N O P Q R S T U V W X Y Z
 
by year

Empirical Research on the Treacy/Wiersema Typology. A Critical Review and Proposal

fulltext etc. no fulltext attached
abstract
   
type conference paper (Deutsch)
   
keywords
   
name of conference 6th International Congress "Marketing Trends" (Paris)
date of conference 26-1-2007
title of proceedings 6th International Congress Marketing Trends Proceedings
review double-blind review
   
citation Tomczak, T., Mühlmeier, S., & Jenewein, W. (2007). Empirical Research on the Treacy/Wiersema Typology. A Critical Review and Proposal. In 6th International Congress Marketing Trends Proceedings.