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Live the Brand : Leadership, Behavioral Branding

abstract
   
type article
   
keywords
   
language Deutsch
date of appearance 1-12-2007
journal Science Factory (www.absatzwirtschaft.de)
publisher Fachverlag Verlagsgruppe Handelsblatt GmbH (Düsseldorf)
volume of journal 9
number of issue 4
page(s) 1-5
citation Jenewein, W., Rehli, F., & Forster, A. (2007). Live the Brand: Leadership, Behavioral Branding. Science Factory (www.absatzwirtschaft.de), 4(9), 1-5.