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Das Phänomen Behavioral Branding

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abstract
   
type article
   
keywords Leadership, Behavioral Branding
   
language Deutsch
date of appearance 1-1-2008
journal Absatzwirtschaft. Zeitschrift für Marketing
publisher Fachverlag der Verlagsgruppe Handelsblatt (Düsseldorf)
number of issue 1
page(s) 48
citation Jenewein, W., Rehli, F., & Forster, A. (2008). Das Phänomen Behavioral Branding. Absatzwirtschaft. Zeitschrift für Marketing, 1, 48.