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Media Channels for Personal Business Media

Wolfgang Maass, Beat Schmid & Wolf-Christian Eickhoff

abstract Although the world wide web is already about ten years old, it is still a dream that products and services actively serve user’s needs. Central market-places with product catalogue metaphors still dominate the internet. This means that market-place participants are required to access, understand and analyse the available offerings before they can interact with other participants or market-place services. Personal business medias start from the position that channels for product and service offerings can be dynamically grouped around the needs of participants so that new and personalised market-place structures can be designed, i.e. market-places come to me at home and speak my language. In contrast to many other approaches, personal data processing is not hosted by a market-place operator but stays with the user. We argue for the position that personal business media provide means to implement open and modular digital media. Finally with micromarkets a platform is presented which demonstrates how personal business media can be implemented
   
type journal paper
   
keywords digital media, electronic markets, peer-to-peer
   
language English
kind of paper journal article
date of appearance 2004
journal International Journal of Internet and Enterprise Management
publisher Inderscience Enterprises (Genf)
ISSN 1476-1300
ISSN (online) 1741-5330
volume of journal 2
number of issue 2
page(s) 139-151
review external review
   
citation Maass, W., Schmid, B., & Eickhoff, W. C. (2004). Media Channels for Personal Business Media. International Journal of Internet and Enterprise Management, 2(2), 139-151.