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Critical Privacy Factors of Internet of Things Services : An Empirical Investigation with Domain Experts

Internet of Things (IOT) services – namely sensor-based IS services facilitated by identification technologies such as barcode, radio frequency or global satellite communication – provide new security and privacy challenges in private and business situations of everyday people. Accordingly, the relevance of privacy and security has been addressed in prior IS research and, as a result, design methodologies, guidelines and policies have been discussed and proposed. However, no empirical instrument has been developed and successfully tested for the class of IOT services that identifies critical privacy factors, which predict (1) the behavioral usage of IOT services and (2) individuals’ willingness to provide personal information in both (1) business situations and (2) private situations. The contribution of this paper is therefore to address this lack of research. The proposed underlying research model is based on utility maximization theory and integrates theoretical constructs from the Extended Privacy Calculus Model and the Technology Acceptance Model. This model is pre-tested with 31 IOT experts by an empirical study. Results indicate that behavioral intentions to use IOT services are influenced by various contradicting factors such as perceived privacy risks and personal interest. Additionally, these factors depend on the underlying usage situation be it a business or a private situation. It is further assumed that contextual factors such as legislation and data security as well as transparency of information use influence the adoption of IOT services. Accordingly, further research must focus on a better understanding of these success factors to increase the adoption of both useful and secure IOT services in the future.
   
type conference paper (English)
   
keywords Privacy Concern, Privacy Risk, Data Security, Internet of Things, Extended Privacy Calculus Model, Technology Adoption Model, Empirical Study
   
name of conference The 7th Mediterranean Conference on Information Systems (MCIS 2012) (GuimarĂ£es, Portugal)
date of conference 10-9-2012
title of proceedings Lecture Notes in Business Information Processing
page(s) 200-2011
volume / edition Vol. 129
publisher Springer (Heidelberg, Germany)
ISSN 1865-1348
ISBN 978-3-642-33243-2
DOI 10.1007/978-3-642-33244-9_14
review double-blind review
   
citation Kowatsch, T., & Maass, W. (2012). Critical Privacy Factors of Internet of Things Services: An Empirical Investigation with Domain Experts. In Lecture Notes in Business Information Processing, Vol. 129, pp.200-2011. Heidelberg, Germany: Springer, DOI:10.1007/978-3-642-33244-9_14. - ISBN 978-3-642-33243-2.