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Executive MBA HSG

title authors / eds. year type  
 
Das Phänomen Behavioral Branding Wolfgang Jenewei... 2008 article
   
Creating a High Performance Team through Transformati... Wolfgang Jenewei... 2008 journal paper
   
Consumers International Florian Rehli 2009 book chapter
   
Communityship: Wie Sie Ihre Mitarbeiter zu Fans machen Wolfgang Jenewei... 2010 journal paper
   
Change Management: Das Klinsmann Projekt Wolfgang Jenewein 2008 journal paper
   
Celebrity Endorsements Christian Schimm... 2013 journal paper
   
Carrotmobs - gut gemeint ist nicht gut gemacht [HBM Blog] Wolfgang Jenewei... 2010 discussion paper
   
Can Brand-Specific Transformational Leadership Be Lea... Felicitas Morhar... 2008 conference paper
   
Business Strategies of Treacy and Wiersema: The Impac... Silke Mühlmeier,... 2009 conference paper
   
Brand-oriented Leadership Wolfgang Jenewei... 2008 conference paper
   
Begeisterte Mitarbeiter Wolfgang Jenewein 2014 book
   
Auch im zweiten Leben trägt man Reebok Torsten Tomczak,... 2006 article
   
Alinghi 2005 - The freedom to act Wolfgang Jenewei... 2005 case study
   
Advertising Brands through Narratives: the Moderating... Andreas Herrmann... 2008 conference paper
   
ABB 2005 - Rebuilding focus, identity, and pride Heike Bruch, Wol... 2005 case study
   
A Question of Trust Wolfgang Jenewein 2009 article
   
"Drum prüfe, wer sich ewig bindet ..." - Eine empiris... Wolfgang Jenewei... 2007 journal paper
   
 
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