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Marks & Spencer - The business case for Plan A

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version abrégée Switching on his computer at 8:15 am on Thursday, 10th of July 2008, Richard Gillies, Director at Marks & Spencer for Plan A – the group’s ambitious sustainability strategy, finds an email by the CEO titled “Create the business case for Plan A” in his inbox. One
day before, investors challenged the Plan A activities at the Annual Meeting in London especially because of the grim economic outlook for the next year. Richard is further asked to prepare a short input for discussion on the economic benefits of Plan A held at the CEO’s office in the afternoon.
   
Genre étude de cas (English)
   
mot-clé business case, sustainability, environmental management, strategy, business in society
   
date de sortie de la publication 2009
maison d'édition o.V.
Review Blind Review
   
citation Spitzeck, H. (2009). Marks & Spencer - The business case for Plan A: o.V..