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Marks & Spencer - The business case for Plan A

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versione breve Switching on his computer at 8:15 am on Thursday, 10th of July 2008, Richard Gillies, Director at Marks & Spencer for Plan A – the group’s ambitious sustainability strategy, finds an email by the CEO titled “Create the business case for Plan A” in his inbox. One
day before, investors challenged the Plan A activities at the Annual Meeting in London especially because of the grim economic outlook for the next year. Richard is further asked to prepare a short input for discussion on the economic benefits of Plan A held at the CEO’s office in the afternoon.
   
tipo case study (English)
   
parole chiave business case, sustainability, environmental management, strategy, business in society
   
data di apparenza 2009
Editore o.V.
review blind review
   
citation Spitzeck, H. (2009). Marks & Spencer - The business case for Plan A: o.V..