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Center for Customer Insight

title authors / eds. year type  
 
Unternehmenskultur als Differenzierungsfaktor: wie Un... Marcus Heidbrink... 2014 journal paper
   
How to Succeed in the Digital Age - Strategies from 1... Rupert Stadler, ... 2014 book
   
How Employees’ Distance to Headquarter Affects the In... Sven Henkel, Den... 2014 conference paper
   
Playing isolation doesn't pay off! Tobias Schlager,... 2014 conference paper
   
Customer Value Anticipation, Loyalty and Word-of-Mout... Matthias Rüfenac... 2014 conference paper
   
Consumer Perception of Brand and Product Gender: An E... Miriam Van Tilburg 2014 thesis
   
The Effect of Brand Gender on Brand Equity Miriam Van Tilburg 2014 journal paper
   
Sex Matters: Die positive Wirkung des Marken- und Pro... Miriam Van Tilburg 2014 journal paper
   
How the Number of Search Channels Influences Consumer... Tobias Schlager 2014 conference paper
   
Wahrgenommene Preisfairness und Ansätze zur Konfliktl... Jochen Wirtz, Wi... 2014 book chapter
   
Revenue Management aus Kundensicht Wibke Heidig, To... 2014 book chapter
   
Revenue Management aus der Kundenperspektive Torsten Tomczak,... 2014 book
   
Bewerber besser ansprechen Benjamin Von Wal... 2014 article
   
Drivers of Saving Decisions from a Consumers‘ behavio... Matthias Rüfenac... 2014 conference paper
   
Customer Value Anticipation, Loyalty and Word-of-Mout... Matthias Rüfenac... 2014 conference paper
   
The Influence of Search Channels and Variety Seeking ... Matthias Rüfenac... 2014 conference paper
   
Social media and their influence on the selection of ... Philipp Hendrik ... 2014 conference paper
   
Can Friends Also Become Customers? Daniel Wentzel, ... 2014 journal paper
   
 
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