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Center for Customer Insight

title authors / eds. year type  
 
The Effect of Internal versus External Communication ... Dennis Herhausen... 2015 conference paper
   
Leveraging Projection to Increase the Predictive Vali... Isabelle Engeler... 2015 conference paper
   
Design Thinking Falk Uebernickel... 2015 book chapter
   
Business Innovation: Das St. Galler Modell Christian Pieter... 2015 book
   
"Fernsehwerbungmachen" ist gut Torsten Tomczak 2015 article
   
Consumer Substitution Decisions : An Integrative Framework Rebecca Hamilton... 2015 journal paper
   
The Preference-Signaling Effect of Search Xin Ge, Neil Bri... 2015 journal paper
   
The Role of Defaults in Preventing Innovation Rejection Sabine Kuester, ... 2014 journal paper
   
Product Gamification Christian Hildeb... 2014 conference paper
   
The Dual Influence of the Number of Prior Ideas on So... Suleiman Aryobse... 2014 conference paper
   
Motivation im Verkauf Simon Broesamle,... 2014 article
   
“Wanna Supersize That?” Consumers´Choice of Superior ... Wibke Heidig, Da... 2014 conference paper
   
Ziele, Leistungsgrössen und Erfolgsfaktoren identifiz... Torsten Tomczak,... 2014 book chapter
   
Fallstudie: ABB - Eine Marke in Bewegung gebracht Wibke Heidig, Ma... 2014 book chapter
   
Der Funnel als Analyse- und Steuerungsinstrument von ... Daniel Wentzel, ... 2014 book chapter
   
Corporate Brands bei Mergers & Acquisitions integrieren Joachim Kernstoc... 2014 book chapter
   
Management-Verantwortung, Prozesse und Strukturen für... Joachim Kernstoc... 2014 book chapter
   
Anspruchsgruppen identifizieren und als Massstab nutzen Torsten Tomczak,... 2014 book chapter
   
 
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