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publications

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titolo autori / ed. year tipo  
 
Mobilität aus Kundensicht Sven Henkel, Tor... 2015 libro
   
Drivers of Long-Term Savings Behavior Reported by Con... Matthias Rüfenac... 2015 Journal paper
   
The Facebook Mindset Effect: Incidental Exposure to F... Christian Hildeb... 2015 papier de conférence
   
The Effect of Internal versus External Communication ... Dennis Herhausen... 2015 papier de conférence
   
Leveraging Projection to Increase the Predictive Vali... Isabelle Engeler... 2015 papier de conférence
   
Design Thinking Falk Uebernickel... 2015 capitolo libro
   
Business Innovation: Das St. Galler Modell Christian Pieter... 2015 libro
   
"Fernsehwerbungmachen" ist gut Torsten Tomczak 2015 articolo
   
Consumer Substitution Decisions : An Integrative Framework Rebecca Hamilton... 2015 Journal paper
   
The Preference-Signaling Effect of Search Xin Ge, Neil Bri... 2015 Journal paper
   
The Role of Defaults in Preventing Innovation Rejection Sabine Kuester, ... 2014 Journal paper
   
Product Gamification Christian Hildeb... 2014 papier de conférence
   
The Dual Influence of the Number of Prior Ideas on So... Suleiman Aryobse... 2014 papier de conférence
   
Motivation im Verkauf Simon Broesamle,... 2014 articolo
   
“Wanna Supersize That?” Consumers´Choice of Superior ... Wibke Heidig, Da... 2014 papier de conférence
   
Ziele, Leistungsgrössen und Erfolgsfaktoren identifiz... Torsten Tomczak,... 2014 capitolo libro
   
Fallstudie: ABB - Eine Marke in Bewegung gebracht Wibke Heidig, Ma... 2014 capitolo libro
   
Der Funnel als Analyse- und Steuerungsinstrument von ... Daniel Wentzel, ... 2014 capitolo libro
   
 
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