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Co-Creating Value: Resolving Challenges & Building Key Capabilities

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abstract - Acknowledging the “co” in value cocreation
- Defining value together with global accounts
- Creating value together with global accounts
- Enabling value creation by building essential capabilities
- Summary: Five key thoughts on value creation
   
type presentation (English)
   
keywords Global Account Management, Value Co-Creation, Collaboration
   
date of presentation 22-6-2011
event 11th Global Account Management Executive Program (Bad Horn)
citation Thoma, A. (2011). Co-Creating Value: Resolving Challenges & Building Key Capabilities. Presented at 11th Global Account Management Executive Program, Bad Horn.