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Strategic Account Management

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abstract Five skill and practice development modules:

(1) High-Performance Strategic Account Teams
(2) Senior Management Engagement
(3) From Strategy to Practice - Building Customer Action Plans
(4) Leading Without Authority
(5) Strategic Account Management in Your Own Practice
   
type presentation (English)
   
keywords Strategic Account Management, Key Account Management, Sales Force Excellence, Training
   
date of presentation 24-11-2011
event Executive Education Program RSM Erasmus University (Rotterdam)
citation Thoma, A. (2011). Strategic Account Management. Presented at Executive Education Program RSM Erasmus University, Rotterdam.