University of St.Gallen
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Co-Creating Value with Global Accounts

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abstract - Value creation as a cornerstone of “good” GAM practice
- Understanding value in B2B-relationships
- Moving towards the “co” in value co-creation
- The AMC value co-creation model
- Getting started – ways to initiate value co-creation
   
type presentation (English)
   
keywords Global Account Management, Value Co-Creation, Collaboration
   
date of presentation 2-6-2010
event The St.Gallen MBA Summer School (St.Gallen)
citation Thoma, A. (2010). Co-Creating Value with Global Accounts. Presented at The St.Gallen MBA Summer School, St.Gallen.