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Institute of Marketing

title authors / eds. year type  
 
Buchrezension - Die Unternehmung Sven Reinecke 2015 book review
   
The Role of Product Ethnicity in Domestic Country Bias Katharina Zeugne... 2015 conference paper
   
Advanced Analytics in Marketing Management Carla Thaper 2015 presentation
   
Strategic foresight in the luxury industry: manageria... Benjamin Berghaus 2015 journal paper
   
Erfolgreiches Spiel mit Sicherheit Christian Belz 2015 journal paper
   
Versteckspiele zwischen Lieferanten und Kunden Christian Belz 2015 journal paper
   
Trickle down effects of work meaningfulness through v... Petra Kipfelsber... 2015 conference paper
   
The Effect of Internal versus External Communication ... Dennis Herhausen... 2015 conference paper
   
Key-Account Management (KAM) "revisited" 12 Thesen Christian Belz 2015 journal paper
   
Marketingresistenz in Industrieunternehmen Christian Belz 2015 journal paper
   
Leiten, zuhören und engagieren Kirsten Mrkwicka... 2015 article
   
MIDDLE MANAGEMENT’S ROLE CLARITY IN MARKETING STRATEG... Cansu Oral, Carl... 2015 conference paper
   
Design Thinking Falk Uebernickel... 2015 book chapter
   
Business Innovation: Das St. Galler Modell Christian Pieter... 2015 book
   
Energizing Companies through Customer Compliments Petra Kipfelsber... 2015 journal paper
   
Das schwierige Management von Grossprojekten für Kunden Marc Schmickler,... 2015 journal paper
   
Entwicklung einer kundenbezogenen Wertschöpfung Christian Belz 2015 journal paper
   
Ein Herz für Bankdrücker Michael Betz, Ph... 2015 journal paper
   
 
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