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Institute of Marketing

title authors / eds. year type  
 
Versteckspiele zwischen Lieferanten und Kunden Christian Belz 2015 journal paper
   
Trickle down effects of work meaningfulness through v... Petra Kipfelsber... 2015 conference paper
   
The Effect of Internal versus External Communication ... Dennis Herhausen... 2015 conference paper
   
Key-Account Management (KAM) "revisited" 12 Thesen Christian Belz 2015 journal paper
   
Marketingresistenz in Industrieunternehmen Christian Belz 2015 journal paper
   
Leiten, zuhören und engagieren Kirsten Mrkwicka... 2015 article
   
MIDDLE MANAGEMENT’S ROLE CLARITY IN MARKETING STRATEG... Cansu Oral, Carl... 2015 conference paper
   
Design Thinking Falk Uebernickel... 2015 book chapter
   
Business Innovation: Das St. Galler Modell Christian Pieter... 2015 book
   
Energizing Companies through Customer Compliments Petra Kipfelsber... 2015 journal paper
   
Das schwierige Management von Grossprojekten für Kunden Marc Schmickler,... 2015 journal paper
   
Entwicklung einer kundenbezogenen Wertschöpfung Christian Belz 2015 journal paper
   
Ein Herz für Bankdrücker Michael Betz, Ph... 2015 journal paper
   
A narrative review and meta-analysis of service inter... Kumar Rakesh Ran... 2015 journal paper
   
Consumer Complaint Handling: Social Media Channel ver... Alexander Rossmann 2015 conference paper
   
User Engagement in eWoM communication: Alexander Rossmann 2015 conference paper
   
Social Media Usage in Business-to-Business Sales Alexander Rossmann 2015 conference paper
   
Kundenorientierung durch Mitarbeitertrainings stärken Marcus Schögel, ... 2014 journal paper
   
 
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