University of St.Gallen
research platform alexandria
search publications
browse publications
by person
A B C D E F G H I J K L M N O P Q R S T U V W X Y Z
 
by year

publications

Institute of Marketing

title authors / eds. year type  
 
How and when customer feedback influences organizatio... Petra Kipfelsber... 2015 journal paper
   
Generating Valuable Information from Digital Consumer... Kirsten Mrkwicka 2015 thesis
   
Advanced Analytics in Marketing Management Carla Thaper 2015 presentation
   
Managerial Empathy Facilitates Egocentric Predictions... Johannes Hattula... 2015 journal paper
   
Marketing- und Verkaufscontrolling in Industriegüteru... Sven Reinecke 2015 book chapter
   
Know-how im Vertrieb teilen Christian Belz, ... 2015 journal paper
   
Is more always better? Johannes Hattula... 2015 journal paper
   
The 7 sins of brand management - and how to avoid them Sven Reinecke (Eds.) 2015 journal paper
   
Vertriebsdifferenzierung im Industriegütergeschäft Christian Belz, ... 2015 book chapter
   
Evaluating Data Integration in the CRM context at the... Christoph Wortmann 2015 conference paper
   
Kundenlösungen sind ein bewegtes Ziel Christian Belz 2015 journal paper
   
Preispremium Swissness Worldwide und "Country of Orig... Peter Mathias Fi... 2015 journal paper
   
Kundenprozesse gemeinsam gestalten Christian Belz 2015 journal paper
   
Die richtige Mischung ist entscheidend Marcus Schögel, ... 2015 digital resource
   
Key Account Manager sollten mehr wissen und können Christian Belz 2015 journal paper
   
Jörg Freiling, Richard Köhler: Marketingorganisation... Sven Reinecke 2015 book review
   
The Role of Product Ethnicity in Domestic Country Bias Katharina Zeugne... 2015 conference paper
   
Advanced Analytics in Marketing Management Carla Thaper 2015 presentation
   
 
page 1 2 3 4 5 6 7 8 9 of 62