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Institute of Marketing

title authors / eds. year type  
 
Second Generation Recommendation Engines in a SME B2B... Michael Reinhold... 2014 conference paper
   
Herausforderungen und Stellhebel für die erfolgreiche... Christian Belz, ... 2014 journal paper
   
Realizing Customer Centricity Dennis Herhausen 2014 presentation
   
Realisierung von Customer Centricity Dennis Herhausen 2014 presentation
   
Marke Deutschland Stephan Feige, P... 2014 book
   
The Role of Product Ethnicity in Home Country Bias Peter Mathias Fi... 2014 conference paper
   
Pride and Prejudice – Promotion or Prevention? Unrave... Peter Mathias Fi... 2014 conference paper
   
Did You Just Betray Me, My Friend? The Dark Side of S... Peter Mathias Fi... 2014 conference paper
   
Swissness für KMU [e-Book] Sven Reinecke, P... 2014 digital resource
   
Reales Marketing Marc Rutschmann,... 2014 book
   
How and when does customer feedback influence organiz... Petra Kipfelsber... 2014 conference paper
   
A Meta Analysis of the Antecedents and Consequences o... Dennis Herhausen... 2014 journal paper
   
Organizational Antecedents of Responsive and Proactiv... Cansu Oral, Carl... 2014 conference paper
   
How Employees’ Distance to Headquarter Affects the In... Sven Henkel, Den... 2014 conference paper
   
A Meta Analysis of the Antecedents and Consequences o... Dennis Herhausen... 2014 conference paper
   
Auditing Marketing Strategy Implementation Success Dennis Herhausen... 2014 journal paper
   
Co-Marketing Capability: Scale Development and Perfor... Dennis Herhausen... 2014 journal paper
   
Verbreitung der Aufgabe des Verkaufs verunsichert Kunden Christian Belz 2014 journal paper
   
 
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