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Institute of Marketing

title authors / eds. year type  
 
Telekom hilft - Kundenservice via Social Media Alexander Rossmann 2013 journal paper
   
Cosmopolitan career choices: a cross-cultural study o... Fabian Jintae Fr... 2013 journal paper
   
Strategic Flexibility as a Panacea or Pandora’s Box? ... Dennis Herhausen... 2013 conference paper
   
Diffusing Strategy Implementation Throughout the Orga... Dennis Herhausen... 2013 conference paper
   
New Product Creativity: Multi-Level Meta-Analytic Ins... Anna Scedrova, R... 2013 conference paper
   
Varianten der Live Communication auf dem Prüfstand Michael Reinhold... 2013 article
   
Strategy Implementation as Social Exchange Dennis Herhausen... 2013 conference paper
   
Inbound-Center im Marketing: Praxistest und Checkliste Alexander Schage... 2013 journal paper
   
Creating Customer Value Online and its Impact on Serv... Jochen Binder, D... 2013 conference paper
   
How Does Marketing Department's Influence Affect the ... Martin Schmidt, ... 2013 conference paper
   
Wer? Wie? Was? im Key Account Management Michael Betz, Ph... 2013 article
   
"Alle anderen haben das auch!" Sven Reinecke 2013 book chapter
   
Werden Social Media im Marketing überschätzt? Christian Belz 2013 article
   
The Influence of Managers’ Identity & the Role of Mar... Jasmin Eberharte... 2013 conference paper
   
Stark im Vertrieb Christian Belz (Eds.) 2013 book
   
Marketing Department’s Influence and Information Diss... Martin Schmidt, ... 2013 conference paper
   
Der gute Draht zum Kunden Christian Belz, ... 2013 journal paper
   
The Role of Customer Interactions & Internal Cooperat... Kirsten Mrkwicka... 2013 conference paper
   
 
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