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Institute of Marketing

title authors / eds. year type  
 
Why Did You Betray Me, My Friend? When Selling Extend... Peter Mathias Fi... 2014 journal paper
   
Insisting on luxury to survive Michael Reinhold... 2014 book chapter
   
Ausschreibungen im Vertrieb gewinnen Christian Belz, ... 2014 journal paper
   
Vertrieb im Industriegüterbetrieb aus Anbietersicht Michael Weibel 2014 book
   
The Management of Luxury Benjamin Berghau... 2014 book
   
Zehn Thesen zum realen Marketing Christian Belz, ... 2014 journal paper
   
Auf der Suche nach nachhaltigen Kundenvorteilen in de... Clemens Willée, ... 2014 book chapter
   
Dimensionen der Kundenzufriedenheit an Publikumsmessen Michael Reinhold... 2014 journal paper
   
Marketing-Revolution möglich Christian Belz, ... 2014 journal paper
   
Data-driven Intelligence for SME E-Business Michael Reinhold... 2014 journal paper
   
Second Generation Recommendation Engines in a SME B2B... Michael Reinhold... 2014 conference paper
   
Herausforderungen und Stellhebel für die erfolgreiche... Christian Belz, ... 2014 journal paper
   
Realizing Customer Centricity Dennis Herhausen 2014 presentation
   
Realisierung von Customer Centricity Dennis Herhausen 2014 presentation
   
Marke Deutschland Stephan Feige, P... 2014 book
   
The Role of Product Ethnicity in Home Country Bias Peter Mathias Fi... 2014 conference paper
   
Pride and Prejudice – Promotion or Prevention? Unrave... Peter Mathias Fi... 2014 conference paper
   
Did You Just Betray Me, My Friend? The Dark Side of S... Peter Mathias Fi... 2014 conference paper
   
 
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