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Institute of Marketing

title authors / eds. year type  
 
Profiting from customer relationship management Dennis Herhausen... 2013 journal paper
   
Luxury Reader 5, 2012 Benjamin Berghaus 2012 digital resource
   
Luxury Reader 4, 2012 Benjamin Berghaus 2012 digital resource
   
Luxury Reader 3, 2012 Benjamin Berghaus 2012 digital resource
   
Luxury Reader 2, 2012 Benjamin Berghaus 2012 digital resource
   
Customer Centricity: Status Quo und weiterer Forschun... Dennis Herhausen 2012 presentation
   
Internationales Management Cansu Oral 2012 book review
   
Social Commerce Alexander Rossmann 2012 conference paper
   
Channel Extension Strategies: The Crucial Roles of In... Jochen Binder, D... 2012 conference paper
   
Understanding Managers' Prediction of Consumer Preferences Johannes Hattula 2012 thesis
   
When Empathic Managers Become Consumers: A Self-refer... Johannes Hattula... 2012 conference paper
   
George S. Day Dennis Herhausen 2012 book chapter
   
Mehr Effektivität und Effizienz durch Sponsoringcontr... Sven Reinecke, R... 2012 journal paper
   
Social Media im Inbound Center: Kundenvorteile schaff... Alexander Schagen 2012 discussion paper
   
Tuning des Erfolgsmotors - Weiterbildung für Key Acco... Michael Betz, Ph... 2012 article
   
Zwölf Mythen der Inhouse-Weiterbildung im Marketing Christian Belz, ... 2012 journal paper
   
Next Corporate Communication Studie 2012 Alexander Rossmann 2012 working paper
   
Realisierung von Customer Centricity Dennis Herhausen 2012 presentation
   
 
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