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Institute of Marketing

title authors / eds. year type  
 
Controlling der Marketingkommunikation Simone Janz, Sve... 2008 book chapter
   
Controlling der Kundenbindung Sven Reinecke 2010 book chapter
   
Controlling der Kundenbindung Sven Reinecke, S... 2006 book chapter
   
Controlling der Distribution Marcus Schögel, ... 2006 book chapter
   
Communities als Herausforderung für das Direktmarketing Torsten Tomczak,... 2006 book chapter
   
Communities - Chancen und Gefahren für die marktorien... Marcus Schögel, ... 2005 journal paper
   
Communication- und Community-Ansatz Beat Schmid, Chr... 2004 book chapter
   
Communication Shift Marcus Schögel, ... 2011 journal paper
   
Communication Performance Christian Belz 2001 journal paper
   
Collecting Hidden Consumer Data Online: Research on H... Felicitas Morhar... 2008 journal paper
   
Co-Marketing Capability: Scale Development and Perfor... Dennis Herhausen... 2014 journal paper
   
Co-Marketing Capability and its Impact on Marketing A... Marcus Schögel, ... 2010 conference paper
   
Club of Pioneers - nachhaltiger Dialog per Community ... Verena Walter, M... 2008 journal paper
   
Classification of Performance Contracting Solutions: ... Christian Belz, ... 2007 conference paper
   
Christian Belz – ein Querdenker im positiven Sinne Peter Mathias Fischer 2013 book chapter
   
Channel Management: "Up" durch die Mitte Marcus Schögel, ... 2005 journal paper
   
Channel Extension Strategies: The Crucial Roles of In... Jochen Binder, D... 2012 conference paper
   
Channel Extension Strategies: The Crucial Roles of In... Jochen Binder, D... 2012 journal paper
   
 
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