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Institute of Marketing

title authors / eds. year type  
 
Customer-Value Thomas Bieger, C... 2006 book
   
Best Practice im Key Account Management Dirk Zupancic, W... 2005 book
   
Kundenzufriedenheit in B2B-Geschäftsbeziehungen Axel Elfroth, So... 2005 book
   
Marketing und Verkauf im Objektgeschäft Michael Reinhold... 2004 book
   
Customer Value Christian Belz, ... 2004 book
   
Marketing- und Verkaufskennzahlen Sven Reinecke 2004 book
   
Spitzenleistungen im Key Account Management Christian Belz, ... 2004 book
   
Business Process Management in an International Sales... Stefan Borgas, J... 2004 book
   
The European KAM Survey Dirk Zupancic, W... 2004 book
   
Marketing im Gegenwind Christian Belz, ... 2003 book
   
Logbuch Direktmarketing Christian Belz 2003 book
   
Marketing im Gegenwind Christian Belz, ... 2003 book
   
Food Consumption 2003 – Ess- und Verzehrverhalten in ... Thomas Rudolph, ... 2003 book
   
Customer Relationship Management Marcus Schögel, ... 2003 book
   
Customer Relationship Management Martin Stadelman... 2003 book
   
Chancen im Dialogmarketing, Direct Marketing & E-Mail... Tania Simao, Chr... 2002 book
   
Marketing Update 2005 – Akzente im innovativen Marketing Christian Belz 2002 book
   
Performance Selling Christian Belz 2002 book
   
 
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