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Formation of Social Entrepreneurial Intentions – The Role of an Individual’s General Social Appraisal

Ronny Baierl, Dietmar Grichnik, Matthias Spörrle & Isabell Welpe

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abstract This study addresses the antecedents of social entrepreneurial intention by confronting N = 78 participants of entrepreneurship courses with experimentally manipulated scenarios. Building on theory of planned behavior and cognitive appraisal theory, we argue that an individual’s general social appraisal to become a social entrepreneur is a strong positive predictor of social entrepreneurial intention. Additionally, we hypothesize that an individual’s general social appraisal moderates the relationship between two opportunity characteristics and social entrepreneurial intention. Correspondingly, we found that general social appraisal positively influences social entrepreneurial intention. In addition, general social appraisal (a) weakens the positive relationship between an opportunity’s perceived probability of success and social entrepreneurial intention and (b) strengthens the relationship between an opportunity’s perceived social impact and social entrepreneurial intention. We discuss our findings in terms of interventions to foster social entrepreneurial intentions and concerning existing models of social entrepreneurial intention formation.
   
type presentation (Deutsch)
   
keywords
   
project Experimental Entrepreneurship in Entrepreneurial Decision-Making
date of presentation 27-9-2012
event TIE 2012 – 14th Annual Conference of the Scientific Committee of Technology, Innovation, and Entrepreneurship (Hamburg-Harburg, Germany)
citation Baierl, R., Grichnik, D., Spörrle, M., & Welpe, I. (2012). Formation of Social Entrepreneurial Intentions – The Role of an Individual’s General Social Appraisal. Presented at TIE 2012 – 14th Annual Conference of the Scientific Committee of Technology, Innovation, and Entrepreneurship, Hamburg-Harburg, Germany.
   
profile area SoM - Business Innovation