University of St.Gallen
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Can Brand-Specific Transformational Leadership Be Learned? A Field Experiment

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abstract
   
type conference paper (English)
   
keywords Leadership; Corporate Branding; Field Experiment
   
name of conference American Marketing Association Summer Educators' Conference (San Diego)
date of conference 11-8-2008
review double-blind review
   
citation Morhart, F., Herzog, W., & Jenewein, W. (2008). Can Brand-Specific Transformational Leadership Be Learned? A Field Experiment. In .