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Business Strategies of Treacy and Wiersema: The Impact of Marketing Capabilities and Product Life Cycle

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abstract
   
type conference paper (English)
   
keywords
   
name of conference American Marketing Association (AMA) Winter Educators Conference (Tampa, Florida)
date of conference 20-2-2009
title of proceedings 2009 AMA Winter Educators’ Conference
page(s) 15
publisher American Marketing Association (Chicago)
review double-blind review
   
citation Mühlmeier, S., Erz, A., Tomczak, T., & Jenewein, W. (2009). Business Strategies of Treacy and Wiersema: The Impact of Marketing Capabilities and Product Life Cycle. In 2009 AMA Winter Educators’ Conference, pp.15. Chicago: American Marketing Association.