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Learnings from “healthymagination” - How GE Provides Better Care to More People at Lower Cost

abstract Healthcare is at a crossroads. There is enormous pressure on governments to reduce costs; hospitals and clinicians are looking to improve quality; and an increasing population is striving to get access to medical care. Current healthcare models are in many ways not fit to meet these challenges. The “ healthymagination” strategy of GE is designed to meet the growing demands of the market. This initiative that emphasizes customer-driven innovation, stakeholder orientation and multiple communication channels significantly helps reduce costs, improve quality and increase patient access.
   
type journal paper
   
keywords
   
language English
kind of paper journal article
date of appearance 14-12-2011
journal Marketing Review St. Gallen
publisher Gabler Verlag (Wiesbaden)
ISSN 1865-6544
ISSN (online) 1865-7516
DOI 10.1007/s11621-011-0094-1
volume of journal 28
number of issue 6
page(s) 26-33
review double-blind review
   
citation Herhausen, D., Trumann, M., & Schögel, M. (2011). Learnings from “healthymagination” - How GE Provides Better Care to More People at Lower Cost. Marketing Review St. Gallen, 28(6), 26-33, DOI:10.1007/s11621-011-0094-1.