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The Paradox of Brand Community Management

Susan M. Fournier, Kathrin Sele & Marcus Schögel

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abstract
   
type journal paper
   
keywords
   
language English
kind of paper journal article
date of appearance 1-7-2005
journal Thexis
publisher Savosa (St. Gallen)
ISSN 0254-9697
volume of journal 22
number of issue 3
page(s) 16-20
review internal review
   
citation Fournier, S. M., Sele, K., & Schögel, M. (2005). The Paradox of Brand Community Management. Thexis, 22(3), 16-20.