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Generating Intrinsic Customer Value: Examples from Wal-Mart

Candice Hollenbeck, George Zinkhan & Jens Keller

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abstract
   
type journal paper
   
keywords
   
language English
kind of paper journal article
date of appearance 1-7-2006
journal THEXIS
publisher Gabler
volume of journal 3
page(s) 16-20
review double-blind review
   
citation Hollenbeck, C., Zinkhan, G., & Keller, J. (2006). Generating Intrinsic Customer Value: Examples from Wal-Mart. THEXIS, 3, 16-20.