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Marketing und Sales Performance Measurement : Das Beispiel Dell

Achim Freyer & Heike Kurzmann

abstract
   
type journal paper
   
keywords
   
language Deutsch
kind of paper journal article
date of appearance 15-5-2008
journal Marketing Review St. Gallen
publisher Gabler (Wiesbaden)
ISSN 1865-6544
number of issue 2
page(s) 24-27
review double-blind review
   
citation Freyer, A., & Kurzmann, H. (2008). Marketing und Sales Performance Measurement: Das Beispiel Dell. Marketing Review St. Gallen(2), 24-27.