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Collecting Hidden Consumer Data Online: Research on Homosexuals

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abstract
   
type journal paper
   
keywords Market Research; Online Research; GLBT Community
   
language English
kind of paper journal article
date of appearance 1-6-2008
journal Journal of Advertising Research
volume of journal 48
number of issue 2
page(s) 247-254
review double-blind review
   
citation Morhart, F., Henkel, S., & Herzog, W. (2008). Collecting Hidden Consumer Data Online: Research on Homosexuals. Journal of Advertising Research, 48(2), 247-254.