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Brand-Specific Leadership: Turning Employees into Brand Champions

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abstract
   
type journal paper
   
keywords
   
language English
kind of paper journal article
date of appearance 1-7-2009
journal Journal of Marketing
publisher American Marketing Association (Chicago)
ISSN 0022-2429
ISSN (online) 1547-7185
DOI 10.1509/jmkg.73.5.122
volume of journal 73
number of issue 5
page(s) 122-142
review double-blind review
   
citation Morhart, F., Herzog, W., & Tomczak, T. (2009). Brand-Specific Leadership: Turning Employees into Brand Champions. Journal of Marketing, 73(5), 122-142, DOI:10.1509/jmkg.73.5.122.