University of St.Gallen
research platform alexandria
search publications
browse publications
by person
A B C D E F G H I J K L M N O P Q R S T U V W X Y Z
 
by year

Auf der Suche nach der richtigen Marketinglogik

abstract Editorial
   
type journal paper
   
keywords
   
language Deutsch
kind of paper journal article
date of appearance 12-12-2010
journal Marketing Review St. Gallen
publisher SP Gabler Verlag (Wiesbaden)
ISSN 1865-6544
ISSN (online) 1862-5991
DOI 10.1007/s11621-010-0090-x
volume of journal 27
number of issue 6
page(s) 1-3
review not reviewed
   
citation Belz, C. (2010). Auf der Suche nach der richtigen Marketinglogik. Marketing Review St. Gallen, 27(6), 1-3, DOI:10.1007/s11621-010-0090-x.